A Behavioral Economics Investigation Series
Case-driven investigations into the psychology behind what makes customers choose, stay, and spend.
The Barbershop Test
Why two nearly identical businesses on the same street can have wildly different fates — and what behavioral science quietly knows about the invisible architecture of growth.
Vol. 1
issue 1
Read Now
ABOUT THE AUTHOR
Andrew Miller
Andrew Miller is co-founder & Head of Growth at Omada, an AI marketing platform for local businesses backed by HubSpot Ventures and Crosslink Capital. Master's in Behavioral Economics. Eighteen years in B2B SaaS, including roles at Xembly and Orbit (acq. Postman). Writes from Edinburgh, Scotland on growth as a behavioral science.
© Omada AI
A Behavioral Economics Investigation Series
Case-driven investigations into the psychology behind what makes customers choose, stay, and spend.
The Barbershop Test
Why two nearly identical businesses on the same street can have wildly different fates — and what behavioral science quietly knows about the invisible architecture of growth.
Vol. 1
issue 1
Read Now
ABOUT THE AUTHOR
Andrew Miller
Andrew Miller is co-founder & Head of Growth at Omada, an AI marketing platform for local businesses backed by HubSpot Ventures and Crosslink Capital. Master's in Behavioral Economics. Eighteen years in B2B SaaS, including roles at Xembly and Orbit (acq. Postman). Writes from Edinburgh, Scotland on growth as a behavioral science.
© Omada AI
A Behavioral Economics Investigation Series
Case-driven investigations into the psychology behind what makes customers choose, stay, and spend.
The Barbershop Test
Why two nearly identical businesses on the same street can have wildly different fates — and what behavioral science quietly knows about the invisible architecture of growth.
Vol. 1
issue 1
Read Now
ABOUT THE AUTHOR
Andrew Miller
Andrew Miller is co-founder & Head of Growth at Omada, an AI marketing platform for local businesses backed by HubSpot Ventures and Crosslink Capital. Master's in Behavioral Economics. Eighteen years in B2B SaaS, including roles at Xembly and Orbit (acq. Postman). Writes from Edinburgh, Scotland on growth as a behavioral science.
© Omada AI